With more than 2 million apps available in the App Store and on Google Play today, there is a significant need for businesses and their marketers to deeply understand their users to win in this competitive environment. As a co-founder at Gallop, I have been immersed in the mobile application development industry, working closely with customers large and small to build, grow and monetize their mobile presence. Since I started my career, the mobile marketing ecosystem has changed dramatically — particularly over the last couple of years. Understanding some common misconceptions will help ensure mobile app marketing success.
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