Since the beginning of email marketing, there have always been skeptics skulking around, waiting for this channel of marketing to fizzle out. Despite dire predictions of the demise of email marketing, research supports that it is still an essential and fundamental way to engage your audience through your online marketing efforts. While social may be the hot-button for marketers today, underestimate email at your own peril.
According to the 2013 UK Email Marketing Benchmark Report, there has been a substantial increase in average email open rates, rising from 18.35% to 21.47% over the last 12 months. Moreover, the average return on your email marketing investment is now a whopping $44.25 for each dollar spent. (iContact)
This is a fantastic trend for all of us marketers that live and breathe email. However, before you hit the “send” button on your latest, killer campaign be sure you run through this checklist we…
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