According to a “person with knowledge” of the plan, Google and Lava are gearing up to launch the next Android One handset in India. The new smartphone is expected to launch on July 14, will feature renewed specifications and will have a retail price of Rs. 12,000.
The first wave of Android One handsets were not exactly what we would call a success, with less than 800,000 units in consumer hands in India at the last count. That’s considerably less than MediaTek’s ambitious target of two million handsets by the end of the first year.
There are probably two main factors that have held Android One back. Firstly, a lack of retail store presence prevented customers from being exposed to the products. This time around Google is apparently working more closely with Lava, to make sure that the next Android One phone is available online and in shops. Google…
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