Box opens the lid to new tools and cash to court developers


Fortune

In its first corporate event since an initial public offering earlier this year, Box focused on making outside developers happy by introducing new tools for them and potential cash for those that use its services.

Speaking at the San Francisco-based conference on Wednesday, Box co-founder and CEO Aaron Levie announced a $40 million pot of money available to startups using Box to build their products. Box investors Bessemer Venture Partners and Emergence capital are each contributing $20 million to the fund while Box will lend technical and strategic support.

Box, which started as an online file-storage service for companies, has made very clear it sees developers as key to its success. After its founding 10 years ago, it soon made tools available to outside developers who wanted to integrate Box into their own products.

The strategy has worked in terms of attracting more than 3.5 million users. But…

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