Technology has transformed entire industries over the past decade, from travel and transportation to media and real estate. While commerce has enjoyed some innovation, its transformation is far from over. The next frontier is “Commerce Everywhere,” which blends online and offline experiences to let you make purchases wherever and whenever you want.
This transformation in commerce won’t be led by consumers or even by brands, but by developers. Empowered by new resources in the growing API economy and platforms that take care of business basics, developers will charge ahead. New apps and experiences will start on the bleeding edge and gradually make their way into the mainstream — forever altering the way retailers sell and consumers buy.
This new kind of experiential commerce has the potential to turn traditionally mundane customer experiences into moments of delight. It can also remove any friction from the buying process. Making a purchase…
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