How many people walk into your store or office each day?
What about your website or social media pages — how many people visit you there?
People are discovering and interacting with your business every day. And while many of them will be loyal customers who will come back on their own, there is a high percentage of people who won’t.
Smart businesses know the importance of staying in touch with new and potential customers. And while there are a number of channels you can use to stay connected, no tool is more effective than email marketing.
A recent survey from research firm MarketingSherpa found that 91 percent of consumers like to receive emails from companies they do business with.
If you want to grow your email list and increase your profitability, there are a few simple steps you’ll need to follow.
1. Make it visible
Whether someone is…
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