Google Product Rich Snippets for Multiple Products on a Page

The Hepp Research Blog on Marketing with Data

It has been a strong principle of Google to show Rich Snippets for Products only if there is exactly one single product on the page. For quite a while, we have predicted that Rich Snippets will become a much more dynamic feature in Google, e.g. that it will be turned on an off depending on a particular query and depending on how it helps highlight important information in the SERPs. Now, for a few weeks, there has been a conflicting requirement for developers in the Google Developer documentation: At, Google says

Product markup should be used for a specific product, not a category of products or a list of products.

while at, they state that all products in a multi-product page are to be marked up (or none):

Each entity should be marked up using the relevant type, such as for product category pages.

View original post 344 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s