Is social networking “social”?
Is it really “networking”?
The push behind “social networking” is building a list of relationships and not focus on revenue generating. The goal is to develop a list that includes “influencers” who advocate for you, your brand, your promotion, your method …whatever you are marketing, to their followers who will share the influencers opinion with their followers, hopefully creating a cascade of interest, i.e. “going viral”
It is “social” in the limited sense of sharing information with as many people as are interested. I wonder, are people really that interested in everything an author has to say?
Write It and They Will Come
For example, Jack writes a blog post that brilliantly describes the type of people who will be successful in his line of work. He includes persuasive infographics that clearly show traits of those who’ll be top tier. Jack continues with bullet points to…
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